People · SMAPAS

Two founders.
One growing network.

Direct, honest, pragmatic, and highly competent. A small core team that does the work itself, backed by AI coworkers and extended by independent specialists we trust with our own name.

Founders
Allan Hoffmann

Co-founder

Allan Hoffmann

Strategy · Development · Compliance · Sales

Sydney
allan@smapas.comLinkedIn

15+ years in IT consulting and enterprise transformation, from large-scale system migrations to governance frameworks that hold up under audit. Still an active developer and AI architect, which means the person who scopes your project is the same one who can read the code that ships. Works from Sydney, leads strategy, compliance, and the commercial side, and stays on every engagement from the first discovery call through to production handover.

Alex Blancke

Co-founder

Alex Blancke

AI Development · Agents · Prompt Engineering

LinkedIn

AI developer, certified AI manager, and media designer with 15+ years in publishing, agencies, broadcasters, and cultural institutions, so he has sat on the client side of the table often enough to know where AI projects quietly fall apart. Specialised in prompt engineering, rapid prototyping, agentic systems, and workflow design. Builds the thing that gets tested in week two rather than the deck that describes it, then hardens it into a system your team can run without him in the room.

AI coworkers 04

The agents we run our own business on, and the same kind we build for clients. Coordinated by an orchestrator agent, supervised by a founder, and always labelled as AI, so you know exactly when you are talking to one.

AI-generated avatar of Maya, our marketing agentAI Agent

Marketing Agent

Maya

Turns what we ship into content people actually read.

  • Campaign drafts & social posts
  • Newsletter & SEO briefs
  • Performance summaries
AI-generated avatar of Ravi, our admin agentAI Agent

Admin Agent

Ravi

Keeps the back office moving so nothing waits on a person.

  • Invoices, receipts & bookkeeping prep
  • Scheduling & follow-ups
  • Document filing
AI-generated avatar of Lina, our support agentAI Agent

Support Agent

Lina

Answers first, escalates early, and never loses a ticket.

  • Inbox & ticket triage
  • Answers from your knowledge base
  • Hand-off to a human with context
AI-generated avatar of Marcus, our security agentAI Agent

Security Agent

Marcus

Watches the setup quietly and flags risk before it becomes an incident.

  • Access & permission reviews
  • Configuration audits
  • Plain-language risk reports
Network partners 01

Senior independents who join an engagement when it needs their depth. They work under the same standards and the same accountability we hold ourselves to, and you always know exactly who is doing what.

Urs Thielecke

Urs Thielecke

Data · Business Intelligence · Product

20+ years in the digital world, with BI leadership at AOL, Parship, and The Reach Group. Co-founder of WeShyft (AI SaaS) and an MBA in Business Intelligence. Joins engagements where data architecture and BI decide whether an AI project holds up.

LinkedIn

More partners joining soon. We grow the network one proven specialist at a time, so every name on this list is someone we would put in front of a client tomorrow. If that sounds like how you work, get in touch.

01The network model

Small core.
Deep bench.

Two founders lead strategy, architecture, and delivery on every project. Partners add depth where a project demands it. Nobody gets staffed to fill a seat, and you never pay for a layer that only forwards emails.

15+
Enterprise IT & strategy consulting
Allan Co-founder
15+
AI development & media
Alex Co-founder
20+
Data, BI & digital product
Urs Network partner
Sydney · Australia

Let's build something real.

Get in touch