01 / Foundation
Secure.
Privacy Act, APPs and Essential Eight built in from day one, compliance by design. Every solution is auditable and remains under your control.
Read the briefAI BUSINESS TRANSFORMATION · SYDNEY · AUSTRALIA-WIDE
Practical AI.for the work your team repeats.Built to scale.
SMAPAS is the AI transformation partner for Australian mid-sized businesses. We start with one process that costs your team hours every week, prove the result, then connect the next, until AI runs through sales, service, operations and finance.
- TodayFree AI self-check
- Day 1-2Discovery call
- Week 1Working prototype
- Week 4Business solution live
01Why SMAPAS
Three questions shape every project we take on: Is it secure? Will it deliver real results? And will it still hold up a year from now?
SMAPAS was built around those three commitments. They guide every architecture decision, every integration, every line of prompt, and they are the reason mid-sized teams across Australia trust us with production AI.
02Our approach
Three commitments. No exceptions.
02 / Outcomes
Measurable.
No project without a business case. No go-live without measurable impact. We define ROI before build and track outcomes after launch.
See the metrics03 / Longevity
Scalable.
Modular architecture, clean documentation, and no vendor lock-in. Systems that work today and still scale tomorrow.
View architecture03AI solutions for mid-sized businesses
Our services for growth and automation.
01, Strategy
AI strategy
& analysis
Clarity before execution.
Learn more02, Delivery
Pilot projects
& AI delivery
Ship in weeks, not months.
Learn more03, Agents
AI agents
& agent workflows
Agents that do the work.
Learn more04, Run
Operations, monitoring
& enablement
Reliable AI in day-to-day operations.
Learn moreFree resources
Not ready to talk yet? Start here.
6 questions
Business Health Check
Strategy, execution and scale at a glance, with the one or two areas most likely holding growth back.
Start the checkAI Opportunity Route
Where should AI start in your business?
Seven questions, three minutes: your AI maturity across six areas and a three-step route to first results.
Find my AI routeSelf-assessment
Where are you on the AI transformation journey?
From strategic clarity to pilots, scaling and governed operations. See where you stand and which step pays off next.
Check my stage04Team & network
Two founders. One growing network.
Allan and Alex run every engagement end to end, from first call to production. When a project needs depth we do not carry in-house, we bring in a network partner who has it. No bench to justify, no account layer to route through.
Founders
Co-founder
Allan Hoffmann
Strategy · Development · Compliance · Sales
15+ years in IT consulting and enterprise transformation, from system migrations to governance that holds up under audit. Still an active developer and AI architect, so the person who scopes your project is the same one who can read the code that ships. Leads strategy, compliance, and delivery from Sydney.
LinkedIn ↗
Co-founder
Alex Blancke
AI Development · Agents · Prompt Engineering
AI developer and certified AI manager with 15+ years in publishing, agencies, broadcasting, and culture. Hands-on with prompt engineering, agentic systems, and workflow design. Builds the working prototype in week two instead of the deck that describes it, then hardens it into something your team can actually run.
LinkedIn ↗Network partners 01
Urs Thielecke
Data · Business Intelligence · Product
20+ years in digital, with BI leadership at AOL, Parship, and The Reach Group. Brought in where data architecture decides whether an AI project holds up.
LinkedIn ↗More partners joining soon. We grow the network one proven specialist at a time, so every name on this list is someone we would put in front of a client tomorrow.
Success Guarantee
The biggest AI fear of CEOs is not failure,
it is falling behind.
Start your journey today. Fixed price, no lock-in, and a success guarantee, so the only risk is waiting.
05FAQ
Questions,
straight.
Common questions about SMAPAS at a glance. If yours is missing, write to us, we reply in plain language, not sales fluff.
What is SMAPAS?
A full-service AI agency for Australian mid-sized businesses: strategy, pilots in a few weeks, AI agents and agent workflows, plus operations and enablement, with a focus on compliance and measurable impact.
Who do you work with?
Australian businesses with roughly 20 to 200 staff: professional services, media and publishing, manufacturing and trade, culture and the public sector. Wherever AI should work in operations, not sit in a drawer.
How does a typical pilot run?
It starts before we meet: the free AI self-check shows your maturity and where AI would pay off. Within a day or two we hold the discovery call and pick one process. You see a working prototype within a week and the business solution runs in your systems within four, with measures agreed up front. Only when the result holds do we connect the next process.
What makes you different from classic IT consulting?
We deliver hands-on: active development, architecture, and prompting in one team, not just slides and roadmaps. No hype, only delivery; the Privacy Act 1988 and Australia's Voluntary AI Safety Standard are part of the design from day one, not bolted on later.
How does collaboration work day-to-day?
Fixed core team, short communication paths, documented decisions. You keep sovereignty over data and systems; we support enablement so your team actually uses the solution.
Is our data protected in AI projects?
Yes, private by design. We work to the Privacy Act 1988 and the Australian Privacy Principles, run a privacy impact assessment where needed, keep data in your Microsoft tenant and in Australian Azure regions where it must stay onshore, and document every data flow.